Gustavo Eguren Gutiérrez
Stories written by justavo

Originally from Marbella, Málaga, Gustavo completed the double bachelor in Law and Business Administration in 2013 at University Carlos III of Madrid, within the scheduled time given by the strict academic calendar.

Recent Phsychology student at National University of Distance Education.



A few days ago many cities were flooded by taxi drivers demanding a fair regulation of UBER operations in their country. Entering the legal discussion about UBER is not the point of this article. This article pretends to clarify how does UBER operates in order to allow readers to judge by themselves if a regulation […]

Do you know how many different pricing strategies exist?


Walking through a mall seems to be something very simple. We wander around looking at the shops we like and, sometimes, we decide to buy something.  The bad news are that our evening in the mall is nothing but innocent. When we walk around, the influence of publicity is working in the background like a […]

Making sense of payment policies


  Are companies’ compensation programs making sense nowadays? Do all managers know the real effect that compensation has in their organization? First of all, we all have to understand that compensation programs are much more complex than just salary. Compensation and salary are incorrectly used as synonyms, misleading business practice sometimes. A good compensation program […]

Cost leadership strategy: the dark side

Darth Vader Low Cost

  When it comes to build competitive advantage, companies can use two possible strategies: differentiation or cost leadership strategy. Both of them have a complete different impact in the market. While in differentiation strategy companies try to add value to their products using a different range of actions that goes from marketing to product design, […]

Mediterranean negotiation strategies: An analysis

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  Negotiation skills are nowadays one of the most important abilities that every one of us need to be good at. With all the choices we have, agreeing with others is not always simple. That’s why companies invest loads of resources every year to teach their employees how to lead a negotiation in order to […]

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