Stories written by Julia


Current position

. Researcher and lecturer in international marketing, business-2-business marketing and market research

Former positions

. Commercial project manager for civil engineering projects in South America and Asia

. Intern in the Commercial Office of the Austrian Embassy in Argentina

. Business development intern at an industrial logistics provider, Austria

. Project management intern at a market research agency, Austria

. Management trainee at a high-end hospitality chain, China


. Doctoral candidate in marketing

. Degree in business administration, Austria and Spain


Emerging markets, export management, industrial services, industrial marketing, market research, corporate finance, open innovation, strategic foresight, knowledge management, rural development projects, crowdsourcing in general, statistical and forecasting methods


The Digital Divide – Should Internet Access Be a Human Right?

The Digital Divide

The Internet makes the world go round. It is a means to distribute and collect information, interact socially, do business and make a change. By the uprising of the Arab societies in 2011, the importance of the Internet’s role as facilitator of freedom and development got finally undeniable. However, an estimated 70% of the world […]

Ever tried to solve a problem and it got worse? Lessons learned from Systems Theory

Ever tried to solve a problem and it got worse?

If you notice that your actual situation is deviating from your goals, you feel that you have a problem. The next step is to decide to take action in order to make a change and reach your target. For example, your sales volume turns out to be 20% lower than your target figures. As this […]

The Sausage Share – Crowdfunding at the Krauts’

The Sausage Share

Ever thought of asking your customers for financing? Crowdfunding is an innovative way of gaining funds for business projects by external financing. Instead of having a bank being your financing partner, the investment is done by an anonymous crowd or by a certain group of stakeholders. For contributing a relatively small amount of money, each […]

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