Stories written by JorgeVizc
Business Management and Administration student at "Universidad de Valencia".

What does Marketing entail? Guerrilla Marketing case study: Coca-Cola

CokeMini Happiness 03

When you type the word “Marketing” into Google, you obtain 1.430.000.000 different results. Do we need these many results in order to define marketing? “Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives.”  More informally, Marketing can be said to be a business function dealing with customers and managing […]

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